UK’s ‘Most Patriotic’ Cities, Revealed

Here at Heads and Tails Jewellery, we can’t wait for King Charles’ upcoming coronation. With this in mind, we analysed search volume data for royal-related search terms to determine which UK major cities were the ‘most patriotic’. Read on to find out more…

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Our research included analysing 57 royal-related search terms around the immediate royal family, as well as others in line to the throne (plus their spouses and children), as well as generic royal family or coronation-related phrases. Here’s what we found:

Popular Royal Search Terms

Of the 57 terms analysed, the most popular royal search terms (based on average monthly search volumes in the last year [March 2022 to February 2023]), included:

Queen Elizabeth – 1,220,000
Meghan Markle / Prince Harry – both 673,000
Prince William – 368,000
Kate Middleton / King Charles / Prince Andrew / Princess Margaret – all 301,000
Prince Charles – 246,000
Mike Tindall / Princess Anne / Princess Diana – all 201,000
Prince Phillip / Queens jubilee – both 165,000
Princess Beatrice / Princess Eugenie – both 110,000
Duke of Sussex / Peter Phillips – both 90,500
Prince George / Princess Charlotte – both 74,000

‘Most Patriotic’ Cities

Based on all 57 search terms analysed, the data was also split out for 20 major cities in the UK. Newcastle was revealed as the ‘most patriotic’ city overall, followed by Leeds and Manchester.

Ordered from highest percentage (average monthly search volume [total sum across all 57 keywords], divided by each cities’ population) to lowest percentage, the analysis revealed the following:

Newcastle (19.32%)
Leeds (18.82%)
Manchester (17.68%)
Edinburgh (16.57%)
Birmingham (15.65%)
Belfast (15.01%)
Glasgow (14.64%)
Bristol (11.42%)
London (11.33%)
Bradford (11.16%)
Nottingham (11.03%)
Derby (10.36%)

UK average (9.70%)

Coventry (9.20%)
Leicester (8.40%)
Liverpool (8.00%)
Sheffield (7.93%)
Cardiff (7.88%)
Hull (7.24%)
Southampton (6.81%)
Stoke (5.38%)

As well as the top 10, Nottingham (11.03%) and Derby (10.36%) also beat the UK average of 9.7%, making residents in these cities more ‘patriotic’ than the average Briton.

Stoke (5.38%), Southampton (6.81%), and Hull (7.24%) were at the bottom end of the chart, as the ‘least patriotic’ overall.

Searches for King Charles & Coronation

To discover which areas were driving searches specifically around King Charles and his upcoming coronation we delved into the data further, focusing on 6 targeted terms of the 57 (including ‘king charles’, ‘prince Charles’, ‘king charles coronation’, ‘coronation’, ‘coronation bank holiday’, and ‘coronation street party’).

Ordered from highest percentage (average monthly search volume [total sum across all the 6 Charles/coronation keywords], divided by each cities’ population) to lowest percentage, the analysis revealed the following:

Newcastle (2.16%)
Leeds (2.03%)
Manchester (1.95%)
Birmingham (1.71%)
Edinburgh (1.62%)
Glasgow (1.54%)
Belfast (1.49%)
Bradford (1.32%)
London (1.19%)
Bristol (1.17%)
Nottingham (1.17%)
Derby (1.13%)

UK average (0.97%)

Coventry (0.95%)
Cardiff (0.90%)
Sheffield (0.89%)
Leicester (0.87%)
Liverpool (0.87%)
Hull (0.76%)
Southampton (0.76%)
Stoke (0.58%)

Newcastle topped the list again as the city driving the most searches per capita, again followed by Leeds and Manchester, showing that these northern cities are potentially most excited about the upcoming celebrations in early May.

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* Search volume data sources via Google Keyword Planner – YOY and average monthly search volume figures based on March 2022 to February 2023, and latest monthly figures based on February 2023 data.